Rapidly growing retail sales spurred this expansion of this upscale suburb’s anchor store. The new façade features a visually strong entrance with an inviting color scheme selected for warmth and a fresh approach. Curb appeal and the ability to thwart theft ranked high on this merchant’s goals. Other enhancements have included lighting for increased visibility and safety as well as classic, appealing landscaping lining walking paths and parking lots.
An effective brand is more than a pretty logo or an identifiable name. An aesthetic that enhances the retail consumer’s expectations, confidence, and trust will strengthen brand loyalty. The consistent look and strong identity of a well-developed brand purposefully aids in attracting new customers. Classic lines remain to underscore the brand’s quality image.