Norscot World Headquarters

Mequon, WI

Norscot specializes in the development of turn-key marketing, promotional product and brand identity programs for global Fortune 500 companies. These programs utilize both promotional products and die-cast scale model replicas.

Rethinking Regionalism

From underwhelming to powerful. Norscot sought a design concept emphasizing a more global presence and look for the new headquarters. Most regional architecture links the visual identity of a building and the characteristics of a particular place. In other words, it creates a connection between existing and present forms of a building. In contrast, aesthetics without considerable ornament, simple geometry, and smooth surfaces connect the design idea for the Norscot Global Headquarters with the more recognizable international styles and forms of architecture seen globally in their market place.